How your building looks from the outside plays a big role in whether visitors or new clients will decide to visit your business. If the surrounding areas around your business are poorly lit, many people may not feel comfortable entering your location or may pass you by and not even realize that you are open. Good exterior lighting has three major benefits for commercial properties.
1. Attract New Customers
Poorly lit buildings are not very inviting unless you’re running a haunted house for Halloween. Keeping the exterior of your building well-lit improves its appearance, makes customers feel safe, makes it obvious your business is open and helps customers spot your business from the street.
2. Enhance Safety and Security
Improving your exterior lighting doesn’t just make customers feel safe, it deters crime. Criminals tend to seek out targets that they can break into without being seen. The better your exterior lighting is, the less likely criminals are to target your business. This is especially true if you also have security cameras. If you do experience a break-in, good lighting will increase your chances of someone seeing the criminals or their images being captured by your security camera.
Additionally, well-lit walkways and sidewalks help prevent any potential trip-and-fall accidents. Your customers will be better able to see where they are going and avoid any uneven pavement.
3. Improve Your Curb Appeal
Exterior lighting isn’t just functional. It can also be used to enhance the appearance of your property. Lighting can be used to highlight features of your building or landscape. It can also be used to ensure your exterior signs are visible at night. Lighting can be used in many creative ways to make your commercial property stand out from others. One particular way is through fixtures that come in many styles to match the aesthetic of your brand.
Good exterior lighting is an important component for any business, particularly if you plan to operate at night. For your next commercial lighting maintenance, contact the professionals at Bates Electric to find out how we can help you get the most out of your exterior lighting.